Shortlist, The One Show 2021
Baby Dove wanted pregnant women to know what support was available to them during those uncertain, frightening times at the beginning of the coronavirus pandemic.
To do this, we told the true story of a new mother called Stephanie, whose partner Marty had to watch the birth on Zoom due to covid restrictions, using only the real text messages she sent and received during and in the build up to the birth. The film launched on US Mother’s Day across social media, striking a chord with expectant mothers and helping Baby Dove to connect on a deeper level with their audience during the pandemic.
Gold Creative Circle Award
Gold Clio
Bronze Cannes Lion
The brief was create a look, feel and behaviour that would help draw younger viewers to ITV2. Working with Man Vs Machine and ITV Creative, we used the repetitive randomness of social media as a starting point to build out the new channel identity concept across idents, branding and promotional content.
The idents were created using an algorithm that assembled over 300,000 combinations of the idents, meaning no ad break would ever be exactly the same. Unless you stayed tuned for 36 years straight that is.
Gold ARF Award
Effie Award Finalist
Every mark, scar and texture of our skin tells a story of who we are.
What better reason to protect it with New Dove Body Wash.
Our creative concept was nominated for an Effie Award, successfully continued into subsequent Body Wash campaigns and praised by Cindy Gallop.
Promax Gold, Best Digital OOH Campaign.
To promote ITV’s The Brit Awards a year on from Madonna’s “cape gate” moment, our Brit Award took a tumble down the escalators of North Greenwich tube station as a tongue in cheek reminder that live TV is quite hard to pull off without a hitch, just like Madonna’s cape.
