British Arrows winner, Silver and Bronze
Creative Review Annual shortlist: Best Writing
Creative Circle Silver - Best writing of dialogue for film, Bronze - Best TV campaign under 30” Bronze - Film Craft (Performance)
When you get a bargain, you can’t help but tell someone about it.
And that truth formed the basis for You Can’t Help But Say When It’s eBay.
Five films explored the moments people can’t help but overshare.
As lead writer on the project, my role was scripting the films and coming up with the tagline.
The campaign was backed up with accompanying OOH, social and radio.
The campaign was shortlisted for best writing in Creative Review and won silver for dialogue at the Creative Circle Awards.
The campaign also won two of its nine British Arrows nominations for casting and digital services.