Shortlist, The One Show 2021

Baby Dove wanted pregnant women to know what support was available to them during those uncertain, frightening times at the beginning of the coronavirus pandemic.

To do this, we told the true story of a new mother called Stephanie, whose partner Marty had to watch the birth on Zoom due to covid restrictions, using only the real text messages she sent and received during and in the build up to the birth. The film launched on US Mother’s Day across social media, striking a chord with expectant mothers and helping Baby Dove to connect on a deeper level with their audience during the pandemic.