Gold Creative Circle Award

Gold Clio

Bronze Cannes Lion

The brief was create a look, feel and behaviour that would help draw younger viewers to ITV2. Working with Man Vs Machine and ITV Creative, we used the repetitive randomness of social media as a starting point to build out the new channel identity concept across idents, branding and promotional content.

The idents were created using an algorithm that assembled over 300,000 combinations of the idents, meaning no ad break would ever be exactly the same. Unless you stayed tuned for 36 years straight that is.