• HOME
  • Work
  • About Me
  • Awards
  • Contact

Jo Ridley

CREATIVE DIRECTION | CONCEPT | COPY

  • HOME
  • Work
  • About Me
  • Awards
  • Contact

 TOTM - Safer than a Tampon

Cigarettes. Candles. Condoms. T shirts. Sausages. Sponges. Even ad campaigns have more safety regulations than tampons.
Alongside period care brand TOTM, we set out to change that with a campaign that highlighted this absurd truth through flyposters, film, gifs and even merchandise.

The campaign successfully got the petition past 15,000 signatures and will now be reviewed by Government.

FLYPOSTER_In situ 2.jpg SELECT 2.JPG FLYPOSTER IN SITU.jpg
TOTM_CIGARETTE.gif
TOTM_CONDOM.gif
TOTM_SAUSAGE.gif
TOTM_WASHING.gif
Screenshot 2026-03-02 at 10.09.22.png
Screenshot 2026-02-27 at 10.41.53.png
Screenshot 2026-03-02 at 10.09.57.png
Screenshot 2026-02-27 at 12.20.04 PM.png

joridley.com