A global campaign designed to give a contemporary refresh to the Ancestry brand.
Family is such a personal thing, and the questions the platform can help you answer range from the most straightforward
to much deeper, philosophical considerations around characteristics and life choices.
Created in collaboration with Waxxwork at Art Practice,
we wanted to give a sense of intimacy and realness to discovering family history.
To do this, we shifted away from the brand’s familiar stock imagery approach
and instead used real family photography for a more real, relatable feel.