ITV2 Rebrand 2016
Gold Creative Circle Award
Gold Clio
Bronze Cannes Lion
The brief was create a look, feel and behaviour that would help draw younger viewers to ITV2.
Working with Man Vs Machine, we took the repetitive randomness of social media as a starting point to build out a new channel identity across idents, branding and promotional content.
The idents were created using an algorithm that assembled over 300,000 combinations, meaning no ad break would ever be exactly the same. Unless you stayed tuned for 36 years straight that is.
