Roe V Wade Ruling
OOH, Social and Influencer Campaign

Our campaign for US contraceptive provider Favor saw us prepare those in the states that would be most affected for the fall of Roe V. Wade, and what that meant for abortion rights. We created site specific OOH for university campuses and Washington DC, used DOOH to signpost the nearest abortion clinics post ruling, and brought information to those that needed it most. We then highlighted the audacity of the ruling with a tongue in cheek TikTok campaign that saw influencers deliver vasectomy letters to the US governors that opposed it.

Even though the campaign was banned repeatedly, it led to a 5000% spike in emergency contraception on Favor’s website, achieved 7.8 million impressions on TikTok, reached 1.5 million people in the areas most affected,
and was picked up by AdWeek and news outlets.