You can’t help but say when it’s eBay
Be it buying the designer bag that’s an absolute bargain, or the selling the dress that says 2007 for a 200% profit,
you can’t help but tell someone about that kind of win.
And that truth - you can’t help but say when it’s eBay - formed the basis for a campaign spanning TV, radio, bespoke social, digital and OOH.
Working as lead writer within the global team, we created five films that showed the moments people can’t help but overshare.
Whether it’s the right time for that conversation is another matter...