Jo Ridley

We were tasked with working out the creative platform for Boots new brand line, ‘With you. For life.’ Our idea was to use the ‘For…’ element as an opportunity to demonstrate Boots as one of the only brands that can claim to be truly with you, for life. The ups, downs, and moments in between.

When it comes to summer, Boots provides everything from umbrellas to hay fever tablets, sun cream to spray tan. Everything needed For our Perfectly Imperfect Summer, which became the campaign. The TV, directed by Scott Lyon @ Outsider, used the imperfect icon of a summer’s day, the wasp.
The film achieved 8.5 million views on YouTube and was named More About Advertising’s Ad of The Week.