Boots - Part of the Story
Menopause Print Campaign
There are 15.5 million perimenopausal and menopausal women in the UK, and 90% of those struggle to identify their symptoms. Our double page print ad highlighted the gap in information between preconception and reality, and rose awareness that Boots staff are trained to recognise 40+ symptoms of menopause. The work ran across a range of publications and was named Ad of The Day in Campaign and spotlighted in Creative Brief.
